+ Brand

A Japanese noodle brand inspired by Tokyo’s pop and urban culture. The name “Slurp” refers to the sound made when eating noodles.

+ Service

Build a strong urban identity while capturing the playful energy of Tokyo

+ Challenge
Celebrate familiar products and their cultural roots without relying on stereotypical visual codes.

+ Approach
A vibrant pop-inspired visual universe blending Tokyo influences, bold graphics and an energetic urban attitude..